Genuine partnership is the basis of success

VION´s strategy focuses on “Customer Intimacy”, the closeness to our customers.

For us, customer intimacy means placing the needs of our customers in trade and industry at the heart of our efforts in order to provide tailor-made solutions and comprehensive added value.

The joint challenges are great

A steadily growing consumer consciousness is increasingly influencing purchasing behaviour. Consumers expect convincing answers from trade and the meat industry on numerous issues, such as, for e.g., healthy nutrition, regionality, sustainability and animal welfare.

Only when we know the needs and demands of consumers can we develop convincing, successful concepts for our customers in trade and industry. Detailed market knowledge is just as important in this regard as a forward-looking orientation to trends. This is why we have developed the VION Consumer Monitor in cooperation with the Gesellschaft für Konsumforschung (GfK – Society for Consumer Research).