hackplus® – 100% mincemeat enjoyment for those who favour a healthy diet

The VION Food Group has developed an innovative mincemeat preparation with plant-based protein and 30 percent less fat and cholesterol 

The VION Food Group is one of the leading manufacturers of foodstuffs in Europe. In all its activities, it is principally concerned to focus on the consumer and the consumer’s preferences. Accurate knowledge of the market is important here, as is the ability to detect coming trends in advance.

For this purpose VION, in cooperation with GfK [the German Consumer Research Association] has developed a Consumer Monitor which yields valuable insights into the motives of meat eaters. Already today 42% of Germans are eating less meat than in the past, with the aim of switching to a healthier diet. All the same, more than 75% of consumers think that meat is an indispensable part of their daily food intake.

VION has now responded to these changes in consumers’ preferences with a completely novel product – hackplus®, a mincemeat product containing valuable plant protein. It has 30% less fat and 30% less cholesterol than traditional mincemeat – though it looks identical, has the same taste and is prepared in just the same way.

hackplus® – a conscious choice

Mincemeat is the most popular meat product in German kitchens. According to GfK, in 2009 mincemeat added up to more than 20% of meat sales overall – and the trend is set to continue. For the rising numbers of people who want a healthier and more conscious diet, while not wanting to give up meat altogether, VION has developed ‘hackplus’. With 30% less fat and 30% less cholesterol than traditional mincemeat, this combination of plant and animal protein makes it the ideal choice for people conscious of their health.  

hackplus® comes in three variants: Hackfleisch gemischt [mixed mincemeat], Rinderhack­fleisch [minced beef] and Schweinehackfleisch [minced pork].